Archive for the ‘business’


B2B Marketers Do It, Too

They use viral marketing by e-mail as a marketing tool … what did you think I meant? Viral marketing can be good for B2B providers, as long as the following conditions is met:

First The product or service you must add the sender, as well as the recipient.

Second The offer is to be available. You do not want a product that you can not deliver if demand grows rapidly.

Third The offer must be easily transferable to others. E-mail and Web sites offer the best medium to facilitate this.

4th The vest viral marketing campaigns use existing networks to move the message along.

The basis of viral marketing has been for a long time. The idea is that you encourage your clients or referral sources to pass on something about your company and its network of colleagues and friends. Those who get to share your information back slightly. This could be something a gift or service related to your business can be.

With e-mail makes it incredibly easy to pass information to a friend or colleague, especially if they include something fun or free. With millions worldwide via the Internet, the potential for exponential growth is tremendous. The great things about viral marketing are that it is free and works virtually by itself. Once an offer and provide the opportunity for referrals, viral marketing spreads like … oh well … a virus … but the good kind

To implement viral marketing in your company, first start with your customer base. Incite existing customers to find new ones. Second, go to your referral sources. Service providers, your outside network and colleagues can be encouraged to referrals that lead to business to deliver.

If your clients are entrepreneurs stressed, offer a reward that provides relaxation and leisure … like a weekend away.