women in business

What is the difference between selling and marketing? The second notion is rather ambiguous term. Moreover, companies generally prefer to use rather than salesmen marketing executives to its sales force. The reason, ‘salesman’ negative connotation in the minds of consumers rather than ‘marketing executives’ which sounds more classy.

Whereas the role of sales is as important as marketing. Indeed both are equally ‘sales.’ The difference, sales are actually selling in a real sense that is make money. Sales tried to make a deal: moving money from consumers pockets into corporate treasuries. Key Performance Indicator (KPI) is the main sales target.

Meanwhile, in terms of sales on marketing has reached the attention, minds and hearts of consumers so they want to buy our products. Not only want to buy but also become a loyal customer. So, if the sales we are trying to win consumers ‘pockets, in marketing we are trying to win consumers’ perceptions.

Sales and Marketing Relationship

Sales of new work after the product has been available, while marketing has been busy long before the product is launched. Is marketing a product design strategies through what we know with Segmentation, Targeting and Positioning (STP). STP is then manifested in the marketing mix consisting of Product, Price, Place and Promotion (4P).

After complete marketing strategy is formulated, the product was clear his STP did sales work. So marketing is at the level of thought while sales at the level of implementation. If his thinking is true, then the observance was true.

Like in the military world, marketing is where the invasion plans were prepared. Where is the location of the enemy, how much strength, how many logistics that must be prepared and how to reach the location. If the strategy is true, correct execution.

Thus salesmen know what to focus on what consumers when selling the product, not the origin met people, offers products directly. Salesman also know what should be talking to consumers, what differentiates its products with competitors. Know What to Expect salesmen so they can more effectively.

In brief marketing is the brain, while sales is the trapezius.

There are still many differences of sales and marketing, please add your own thoughts or experiences with you.